From zero to real
Building a Brand and Portfolio
Novero was one of the first clients I had the pleasure to work with at Designit. As a Nokia mobile devision executive buy-out they literally started from scratch and asked Designit to get them started. Our brand experience design team at Designit gave them a brand and guidelines to grow with.
I had a role in the product design team that set the product portfolio for novero with both a design language for their consumer electronics and design and information strategy for their packaging. As the relationship with novero grew and the years passed I also grew into a bigger role in managing projects with them such as the award-winning Rockaway bluetooth stereo headset.
A long collaboration encompassing Product design with accessories and packaging.
THEFIRSTONE BLUETOOTH HEADSET
As we worked on novero's first product they also needed a packaging platform concept. We set out to properly display the product and give more value to the packaging itself by enabling the user to use parts of the packaging as a charging dock for the headset and incorporating the user guide on the packaging insert itself.
It was sold in Apple stores worldwide and the packaging received the iF communication design award.
Rockaway Bluetooth Stereo Headset
The first novero project I had the pleasure to be the assigned lead and manager of. It was also sold in Apple stores, attracted good user reviews and received a Red Dot Design Award.
Lexington Premium Headset
We designed Lexington as a true wearable by incorporating a real metal clip and solved limited battery life and storage with a stylish charger carrying case.